Hi, I’m Wil. I’m a long time social media leader at the intersection of marketing, communications, and community. I build new social media practices or rebuild failing ones. Tech and entertainment brands are my favorite. Whatever your company’s next journey, let’s do it together.
From the basics to deeply advanced and custom and through every touch point, we'll build a scalable strategy that matures with your company.
As the lifeblood of social media, focusing on our community is exactly how we grow.
Whether virtual or irl, events can play a major role in community growth and engagement.
Cadences, metric definitions, and educating the team help us to benchmark our goals and grow more.
Let's 10X your company's reach on social media by helping your employees find their voice.
It's a long road to an exit and I've got you covered from policy and practice development, through the S-1, and into the quarterly quiet periods.
I have over 15 years of marketing experience spanning social media marketing, communications, brand management, crisis management, and corporate social responsibility. I attended Full Sail University where I learned how to create and market my own content in Sports Marketing, and later, the University of Pennsylvania, where I explored Social Impact Strategy.
I thrive when collaborating with tech brands and entertainment companies the most, but have had success across industries and audience segments. Ultimately, I am most connected to community building and engagement, which is why tech brands, particularly open source companies, are like an extension of home.
Well traveled in the United States with people and places I’ve called home across the country, I currently live in and love Philadelphia. An urban explorer at heart, I spend much of my free time wandering the city's streets, uncovering the hidden treasures of America's Birthplace.
I'm perpetually on the lookout for forward-thinking companies that have seamlessly integrated their values into their work culture. "It doesn't have to be crazy at work” is my philosophy, and it’s rooted in systems thinking, crafting workflows that allow for more time and space to nurture truly creative endeavors in a 21st-century landscape.
I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.
I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.
I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.
Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!
I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.
Send me an email to understand my process in depth!
The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.
I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!
